Augmented reality gives your packaging a completely new dimension that is virtually limitless. 3 Benefits of Using Augmented Reality Packaging in Blog Trends & Research on December 2, 2019 December 4, 2019 Share Facebook Twitter Pinterest Email 0 Not long ago, it seemed like the idea of augmented reality was something reserved for dystopian sci-fi movies from the 80s or Iron Man . Augmented Reality Devices. For instance, let’s take a look at PepsiMAX and an augmented reality campaign they ran in 2015. Technology of this kind continues to develop and expand its uses into a wider array of industries, one of which is the label and packaging space. The Difference Between Augmented and Virtual Reality Augmented Reality & Product Packaging as Marketing Tools There was a time in which goods were packed in unbranded natural materials with the sole purpose of storage and transportation. Eventually, branding and design came to play; however, nowadays, packaging has a whole new level of importance in the consumer buying decision. Implications - Incorporating augmented reality features into product packaging and displays is quickly becoming the new way for brands to create a memorable experience for consumers. THIS EXCITING ONE-DAY EVENT OFFERS YOU: Case studies presented by brands with a proven track record using Augmented Reality technology Seeing is believing! These interactive moments enhance the shopping experience through engagement that is … Augmented reality packaging presents benefits which include improved brand loyalty, increased customer attraction, and the ability to cut through the noise and stand out among competitors. Augmented reality offers enormous untapped potential for brands to revolutionize their packaging and the way they connect and engage with consumers today. PSFK LLC 536 Broadway 11th Floor New York NY 10012 +1 646.520.4672 Augmented reality is a technology that connects reality to the virtual world. 5 Innovative Augmented Reality Product Packaging Use Cases This article covers five successful product packaging augmented reality campaigns created with the Wikitude AR Software Development Kit. Francesco Rinaldi has given its traditional pasta sauces a 21st century twist by adding augmented-reality technology to its packaging.The Francesco Rinaldi AR App (available via the Apple Store or Google Play) enables consumers to pick up the jar from the shelf, scan it and hear the story of the product directly from brand mascot Mrs. Rinaldi. Augmented reality for food and beverage retail packaging. Hundreds of Augmented Reality apps are available on iPhone, iPad, and Android. It allows customers to use the devices they already have to access special features of a product or its packaging. But with more practical use cases from packaging and processing machine builders, it appears that augmented and virtual reality have finally arrived. Augmented Reality can be used on all screens and connected devices : Through mobile devices like smartphones and tablets, Augmented Reality acts like a magic window; through the viewer you can see holograms and manipulate 3D models. Augmented reality technology is gradually expanding its outreach by establishing its presence throughout various segments in the market. Bring your labels and packaging to life. When OEM Magazine reported on altered reality more than two years ago, the technology was in its infancy and may not have been OEM-ready. In this course, you’ll be exposed to more than 20 AR examples on the shelf right now. There are some brands that use hidden augmented reality on their packaging. If you’ve used a Snapchat filter or … Top 5 Augmented Reality Packaging Applications Technology of this kind continues to develop and expand its uses into a wider array of industries, one of which is the label and packaging space. It has to be more appealing, more …

For example, looking at a jar of Francesco Rinaldi pasta sauce has morphed into an interactive adventure, thanks to AR.